Launch of PosturePad in National Backcare Awareness Week

Support from the Healthcare and Bioscience iNet has given a boost to the launch of a new childcare product designed to assist child development, provide comfort and improve posture in infants and children. The innovative wedge cushion PosturePadJunior™ has been designed by chartered physiotherapist and enterprising mother-of-three and Lorna Taylor.

Derby-based Lorna has worked with the iNet over several months to get advice, funding and general support for her product ideas. The PosturePad™ is manufactured entirely within the UK and the Baby version has been on display at this week’s Baby Show For Trade.

“As a children’s physio, I am concerned at how child development is being adversely affected by current lifestyles. I wish to show parents how to position their babies to allow core strengthening of the back and neck,” says Lorna. “Babies should be encouraged to play on their tummies everyday with appropriate support. It is also essential that good back health habits start early in school-aged children. The wedge-shape cushion is a simple means of naturally supporting the spine for comfort and physical development.”

The PosturePad is lightweight and portable and meets fire safety regulations. 3 versions, in 2 sizes are available: Baby – with a unisex, soft fleece cover which can be removed for washing. It is to be used for play and positioning on the floor, from birth, whilst babies are awake and supervised; Junior- with a water-resistant breathable cover so it can be used for outdoor learning and in educational environments. Adult – a larger size, also with a water-resistant, breathable cover, primarily designed for adults who work at low heights with young children as it can also be used as a kneeling pad. All covers are washable and cool tumble dry and available in a range of colours. From December, the Junior and Adult versions will have a non-slip base provided to enable use on a chair.

For further information, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. or see www.jollyback.com

Lorna Taylor 01332 881665 / 07507407882: This email address is being protected from spambots. You need JavaScript enabled to view it.

Lorna has received funding through the iNET to develop her ideas and products. This is also available to other enterprising physiotherapists. Please include footer logos below to acknowledge this support.

The Healthcare and Bioscience iNet is an initiative, delivered by Medilink East Midlands, that helps people in the sector in the East Midlands to develop new technologies, processes, products and services in order to build a healthy economy.

The iNet, which is part-financed by the European Regional Development Fund (ERDF), brings together businesses, colleges, universities, public sector representatives and individuals with a shared interest in a market or the technology that underpins it.

A key aim of iNet is to provide a sector-specific focus that enables organisations to exchange knowledge and form collaborations to exploit new ideas.

Medilink East Midlands is based at BioCity in Nottingham, a renowned life science industry centre of excellence, but it covers the whole region.

To find out more about European Regional Development Fund, the region’s strategy for delivering the funds, how to apply for funding and how the programme is managed, please visit www.eastmidlandserdf.org.uk